Whether you’re on a strict budget or not, no one wants to pay to post their vacancy listings. Before purchasing listing packages or buying one-time posts, make sure you’re promoting your vacancy on these top free rental property listing websites first. This will not only increase your exposure (and hopefully expedite the application process) but prevent any unnecessary spending.
Above every listing site there is, make sure you’re utilizing Zillow’s rental manager. Not only will you be able to create free rental listings (with spaces to enter property details, post rent price, and add photos), but your listing will be automatically posted with all of Zillow Group’s rental sites like Trulia and HotPads. Once an applicant is interested, no matter which site they found you on, you’ll be notified via email with their information.
Similarly to Zillow Rental Manager, creating a free listing on Apartments.com saves time by posting to ApartmentFinder.com and ApartmentHomeLiving.com. In addition to catering to apartment complexes, Apartments.com also has sections dedicated to renting homes, condos, and townhomes, so no matter what property you represent, they’ll have you covered. With “over 208 million visits in 2015”, your chances of attracting applicants is pretty high.
While you might be discouraged by the mass amount of reposted rental listings and basic layout, sites like Craigslist and Oodle have their own unique value. Not only do these websites let you post for free, but they attract a lot of traffic. To make your rental vacancy a top contender on Craigslist, make sure to post frequently and to utilize their filter options. Clear and concise listings with tons pictures always win bonus points.
Social Media & Facebook Marketplace
As always, your social media channels are free game. Although Twitter and Facebook don’t specifically target applicants looking for an apartment, your social media channels cater to followers that are in the local area. Plus, if you’re posting on your property group page, who knows if your residents might know someone looking for a new place to live? Posting on Facebook Marketplace will also allow rental applicants within the area see your listing and contact you to apply.
While posting vacancies is time consuming, it’s vital when you want to attract the highest quality residents. By utilizing these top free apartment vacancy listing sites, you can save time and money while marketing your communities. Send interested renters to your online rental application to expedite the application and background screening process. Then, after you’ve successfully closed a few rentals, take the time to analyze which marketing sources paid off the most (or let CICTotal Manager™ do it for you). This will help you zero in on the websites you should invest the most time to.
What Apartment Listing websites do you use the most? Let us know in the comment section below & be sure to subscribe!
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About the Author
Becky Bower is the Communications Executive here at the Resident Screening Blog. She holds a degree in English, with a focus in creative writing, from CSU Channel Islands. Her biggest weakness is cake and favorite superhero is Batman.